Marketing Guidelines for Affiliates, last updated 07/2020
The purpose of the Marketing Guidelines (“Guidelines”) is to supplement the Company’s terms and conditions for Affiliates (the “Agreement”), published at www.multibrandaffiliates.com, and outline how the Affiliates (“You”,”Your”) may promote the Company’s brands effectively and lawfully. You shall at all times adhere to these Guidelines. However, the terms and conditions under the Agreement supersedes any provisions hereunder at all times.
In case of any doubts regarding Your obligations under the Agreement and/or these Guidelines, please contact your Affiliate Manager, or send an email to: [email protected].
2.1You may only use Marketing Material provided by the Company or content that has been approved by the Company. You shall not alter the appearance, design and content of the approved Marketing Material unless You obtain written authorisation from the Company. If you use content that has not been provided by the Company and/or approved by the Company, it MUST be approved by the Company’s Affiliate Manager in writing prior to being published.If You are found to be using any Marketing Material and/or other content promoting the Company’s brands that has not been approved in writing by the Affiliate Manager, this may lead to the suspension and/or termination of your Affiliate account, depending on the circumstances.
2.2You shall guarantee that the material shown on Your website does not infringe any rights of third parties (including copyright, patents and trade mark rights, the general right of personality or any other rights – in the following “IP”).
2.3You shall not copy or resemble the Company’s Website in whole or in part, or frame any page of the Company’s website in whole or in part. You shall not register or attempt to register any logo, trade mark, trade name, insignia, design, domain name or similar identifying material and shall not create any websites, groups, profiles (especially but not limited to www.facebook.com) that contain the IP or are confusingly similar to or are comprised of any of the IP.
2.4You shall adhere to the EGBA code of conduct in regards of your marketing activities of the Company.
2.5Sales promotions shall always be clear and accurately advertised.
2.6Adverts and promotions shall not directly or indirectly feature themes that link gambling to toughness, resilience or recklessness.
2.7Adverts and promotions shall not give the impression that gambling can be a main source of income or an activity to resort to for the payment of debts.
2.8Adverts and promotions shall always be in accordance with the Company’s effort to promote socially responsibility and responsible gambling, inter alia, You shall ensure that adverts and promotions do not encourage gambling in ways that might appeal to children, young people and/or vulnerable persons.
2.9All adverts and promotions shall clearly indicate that the gambling activity promoted is to be only exercised by persons who are over 18 years of age and/or 21 years in Estonia.
2.10All adverts and promotions shall comply with applicable laws and regulations connected to marketing. You may only advertise and promote towards countries where such advertising and marketing is allowed.
2.11All adverts and promotions shall clearly and expressly state how to make use of an offer. For avoidance of doubt, customers of the Company shall always be provided with sufficient information in order to be able to make an informed decision prior to opting to accede to a promotion. For example, the customer has to be fully made aware of all wagering requirements, limitations of bonus offers etc.
2.12You shall NOT purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service which are identical or similar to any of the company’s trademarks or any other brands belonging to the Company, or variations thereof in the “domain name” (i.e. after any prefixes but before the top level domain suffix), or include meta-tags on Your website which are identical or similar to any of the Company’s trademarks or any other brands belonging to the Company. In addition, You shall NOT create pages falsely representing any of the Company’s brands in any social media channels (including but not limited to, Facebook, Google+, Twitter, etc.). If You register domain names in breach of this rule, You will have Your Affiliates account terminated and further legal action may be taken.
If You promote the Company’s brands via email marketing:
(i) You shall provide the Company with evidence on how You have sourced Your email database and clearly define the opt-in process to receive gambling related email communications;
(ii) You must provide a preview of the actual email You are planning to send and obtain written permission from Your Affiliate Manager prior to the send-out – Emails should never appear as if they have been sent by the Company and no brands owned by the Company or the Group may appear in the “From” field;
(iii) it must be clear in the email that any potential complaint made as a result of this communication channel should be addressed directly to You, and not to the Company or any company within the Group. You shall without undue delay notify the Company of any received complaints. In no circumstances shall the Company be obligated to reply to any such complaints; and
(iv) an unsubscribe link must be included in every email. The Company shall ask You to provide examples of the unsubscribe process.
The Company generally discourages Pay-Per-Click (“PPC”) and usage of PPC requires prior written consent from the Company. In the event that the Company allows You to run Pay-Per-Click (PPC) campaigns, You must:
(i) link to Your website and not to the Company website;
(ii) not bid on the Company’s brand names or trademarks, or misspellings thereof;
(iii) not use the Company’s brand names in display URLs or ad copy; and
(iv) add the Company’s brand names to the phrase match negative keywords list on Your accounts.
If You are found to be in violation of the above, You risk having Your Affiliate account suspended and/or terminated.
The Company has decided not to engage in any SMS send-outs through a third party for the foreseeable future. If You are found to be running SMS activity, you will have Your Affiliate account terminated immediately.
You may not post any affiliate links directly on Your social media page(s) without written permission from Your Affiliate Manager. If You are found to have done so, the Company may suspend and/or terminate Your Affiliate account immediately. If You are found to be promoting the Company’s brands via private groups and/or private messages on social media networks without written permission from the Company, You risk having Your Affiliate account terminated immediately.
3.5Pop Under Campaigns
You may NOT use framing techniques such as pop-up or pop-under windows to promote the Company’s or the Group’s brands. If You are found to be running this sort of activity, You risk having Your Affiliate account suspended and/or terminated.
Any streamer with an active channel of 500+ followers and established an existing, engaging community with genuine content, is qualified to become a Multibrand Affiliates Streamer.
You as a Multibrand Affiliates Streamer shall be respectful towards the audience as well as the Company. It is not permitted to share inappropriate or false information or any kind of activity that would harm the Company’s credibility and/or the Company’s brand in any possible way.
4.SPECIFIC RULES REGARDING FINLAND
You must NOT, under any circumstances, make or direct any advertising and/or marketing, including but not limited to, sales promotions, emails and/or any other sales promotion activities, of the Company, the Company’s website(s), or any of the Company’s services in or towards Finland or the Finnish market, with the exception of the Åland Island, nor in the Finnish language.